I'm a designer and creative manager, building engaging, effective projects rooted in user-centered design.

About


polaroid01Thanks for stopping by. From my humble beginnings as a print designer more than 20 years ago, I’ve expanded to develop corporate, intranet, and e-commerce websites for consumer and B2B audiences, software user interfaces for top-selling mission-critical applications, identity explorations, and CD-ROM and kiosk experiences. And as a manager, I’ve built talented teams, helped young designers set their courses for the future, and fostered collaborative environments that encourage creation, rather than production.


Design Skillset:

  • Interface Design (interactions and behaviors, visualization, fit and finish)
  • Print Design
  • Web Design
  • Identity Design
  • Information Architecture and Nomenclature

Usability/Research Skillset:

  • User Scenario Development
  • Persona Development and Advocacy
  • Observational Studies
  • Focus Group Testing
  • Heuristic Evaluations
  • Baseline Studies
  • Card Sorts
  • Online/Remote Usability Testing
  • 1:1 Task-based Usability Studies

Management Skillset:

  • Design Vision Advocacy and Creative Direction
  • Design Evangelism to Executive Audiences
  • Hiring and Team Development
  • Process Building
  • Professional Development and Mentoring
  • Resource Scheduling and Tracking

polaroid02So, that’s my work. For me, the person, I’m a musician and occasional photographer who loves living at the beach, and I spend most of my free time there with my wife and our dog. We travel when we can, and are always looking forward to our next adventure.

If you’re interesting in chatting more, here’s how you can contact me.

Best,
sgd_sig